@charliewalk: The team and @taylorswift #shakeitoff historic launch. (x)
Swift’s new single blasts in at No. 1, thanks to hefty sales, streaming and airplay. Plus, Nicki Minaj’s ‘Anaconda’ vaults 39-2 following the premiere of its video.
Taylor Swift rockets onto the Billboard Hot 100 chart at No. 1 with “Shake It Off.” As expected, her new self-empowerment anthem debuts at the top following its first week of availability.
The explosion of “Shake” also spurs Swift to vault to No. 1 on the Billboard Artist 100 chart (which measures song and album sales, radio airplay, streaming and social activity), up from No. 69 last week. (A deeper story covering the latest Artist 100 to follow on Billboard.com.)
The lead single from Swift’s Oct. 27 Big Machine Records album 1989 soars in at the Hot 100’s summit fueled by a combination of immense sales, radio airplay and streaming (the chart’s three measurement components). Swift released the song for digital purchase and to radio, and premiered its official video, last Monday (Aug. 18, just after 2 p.m. PT/5 p.m. ET), the same day that she hosted a Yahoo! live stream announcing the new set’s release.
Swift also performed “Shake” on the MTV Video Music Awards on Sunday (Aug. 24).
"Shake" marks Swift’s second Hot 100 No. 1, following 2012’s three-week leader "We Are Never Ever Getting Back Together," the first single from her last album,Red.
"Shake" arrives with 544,000 first-week downloads sold in the week ending Aug. 24, according to Nielsen SoundScan. The sum marks the greatest weekly total this year and the fourth-best bow all-time, two of which now belong to Swift. Flo Rida’s “Right Round” began with 636,000 (Feb. 28, 2009), followed by Swift’s “Together” (623,000, Sept. 1, 2012). Katy Perry’s “Roar” ranks third with 557,000 sold in its first week (Aug. 31, 2013).
"Shake" marks Swift’s seventh Digital Songs No. 1 (all of which have debuted at the apex). She ties Britney Spears for the fourth-most leaders, following Rihanna (13), Perry (10) and Eminem (nine).
On the Streaming Songs chart, “Shake” catapults in for a No. 2 debut with 18.4 million first-week U.S. streams, according to Nielsen BDS. With the song not available on on-demand audio subscription services, it arrives with 98 percent of its streaming points from Vevo on YouTube clicks for its video.
On Radio Songs, “Shake” skyrockets 45-9 in its second week with a 139 percent increase to 71 million all-format audience impressions, according to BDS. (Why was “Shake” on Radio Songs last week but not Digital Songs or Streaming Songs? Radio Songs follows a Wednesday-Tuesday tracking week, while sales and streaming cover a Monday-Sunday period. “Shake” debuted on Radio Songs last week with 29 million impressions in its first two days, aided by hourly plays on participating Clear Channel and Media Entertainment-owned pop and adult pop radio stations in its first day-and-a-half; those plays, thus, do not contribute to the song’s sum on this week’s list.)
"Shake" is the first song to reach the Radio Songs top 10 in two weeks or fewer since Lady Gaga’s "Born This Way" debuted at No. 6 (with 79 million) on Feb. 26, 2011. The song went on to top the April 2, 2011, tally.
As previously reported, “Shake” shattered a radio record, launching at an all-time-best No. 9 on Adult Pop Songs. It also scores a record-matching No. 12 start on Pop Songs this week.